SUPPORTED BY HLD, SODEL AND ITS EXEOL BRAND ENTER THE BRAZILIAN MARKET WITH THE ACQUISITION OF GROW QUÍMICA E FARMACÊUTICA
Lisieux, 23 November 2023 – Press release
Acquired by European investment group HLD in 2021, Sodel, a French manufacturer of hygiene and disinfection products for professionals, is continuing its international expansion by acquiring a majority stake in Brazil’s Grow Química e Farmacêutica.
Founded in 1988, Grow Química e Farmacêutica, designs and manufactures certified hygiene and disinfection products for the Brazilian healthcare sector. With recognised expertise in preventing nosocomial infections, the company generates sales of close to €7 million, and has its own 13,000 m2 production and development centre. The products manufactured by Grow Química e Farmacêutica play a crucial role in preventing the proliferation of infectious diseases, bacteria and viruses among professionals and in hospitals, clinics and doctors' surgeries.
Sodel’s acquisition of Grow Química e Farmacêutica on 31 October 2023 is in line with the Group's development strategy. The local factory gives Sodel a foothold in Brazil, one of Latin America’s main healthcare markets.
Sodel is also increasing its commercial capacities in Mercosur countries through the workforce of Grow Química e Farmacêutica and its distribution agreements. Another factor contributing to its commercial momentum is the complementarity between Sodel's exeol brand products and those of Grow Química e Farmacêutica.
David Guffroy, CEO of Sodel, said: “We are delighted to welcome Grow Química e Farmacêutica to Sodel. This acquisition gives us access to Brazil, a strategic market, and enables us to extend our exeol offering to Mercosur countries and Latin America, building on the strong complementarity of our ranges After obtaining CE certification under EU Regulation 2017/745 in May 2023 and launching over 35 new formulas for the healthcare and restaurant/catering sectors, Sodel is continuing to pursue the strong growth dynamic initiated in 2021 with this latest acquisition."
Antoine Pineau, Managing Director of HLD, and shareholders Bertrand Letartre and Thierry Letartre, said: “This acquisition is another step in the development of an international leader in hygiene and disinfection products for the healthcare sector. It reflects the determination of Sodel and its workforce to complete their ambitious development project for the exeol brand, with the strategic and operational support of HLD."
Founded in 1971, Sodel specialises in the formulation, manufacture and marketing of hygiene and disinfection products for hygiene professionals, in the healthcare and restaurant/catering sectors. Through its own exeol brand, or for private labels, Sodel brings customers its chemical, industrial, regulatory, commercial and marketing know-how to help them prevent healthcare-associated infections
(HAI) and infectious risks in restaurant/catering settings. exeol brand products are distributed in over 35 countries in Europe, Latin America, Africa, the Middle-East and Asia. Sodel has a production centre in Lisieux with a workforce of 130 employees.
exeol is a new brand innovating in efficiency, quality and safety, developed to take account of forthcoming regulatory changes and to support healthcare professionals in preventing nosocomial infections and microbial proliferation. The exeol brand includes exeol santé for hospitals and clinics, exeol dental for the dental sector and exeol pro for the restaurant and catering sector. The exeol brand is present “Wherever HYGIENE is a PUBLIC HEALTH ISSUE”.
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About Grow Química e Farmacêutica
Grow is a Brazilian company dedicated to the research, development, innovation, manufacturing and marketing of chemical and pharmaceutical products for the healthcare sector. Its 13,000m2 production site is located in the province of Sao Paulo and holds ANVISA certification for good manufacturing and control practices. Grow holds a public contract for the potabilisation of water and is also active in hospital disinfection with its range of disinfection products.
About HLD Group
Founded in 2010 by a group of entrepreneurs, HLD is a European investment fund with permanent capital. It is present in Luxembourg, France, Switzerland, the Netherlands and Italy. HLD aims to support management teams to build leading companies in their field. As such, HLD invests in companies with high potential and gives them the human and financial means to grow over the long term. Based on an entrepreneurial partnership, its approach is grounded in responsible operational development rather than financial leverage. With over €3 billion in assets under management capital, HLD supports 23 companies employing more than 36,000 people with average annual growth of over 10%.
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